Channel program
Discount isn't given away: it's earned.
Four tiers, three axes and the full rules — including the ones for dropping a tier — published so you can decide whether this works for you before talking to us. The revenue thresholds live in the portal, with your own progress beside them.
The idea
Sales, certified people and generated demand. All three at once.
Two out of three isn't enough, and that isn't administrative fussiness: a partner who sells without certifying can't commission the system, and one who certifies without selling won't hold the tier. The program measures all three because all three are needed for a deployment to end well.
List price is public and identical across the four tiers. What changes is your margin, never what your customer sees. That's what keeps the channel from bidding against itself on the same project.
The four tiers
What each tier earns
What is published here is what is NOT margin: demo licences, leads, support, roadmap access and territory. In an integrator's numbers these usually weigh more than the discount, and they are what really separates one tier from another.
| What each tier earns | Authorized | Silver | Gold | Platinum |
|---|---|---|---|---|
| Demo licenses (NFR) | 4 cameras | 16 cameras + 5 assets | 32 cameras · 20 assets + 1 module | Unlimited in demo room |
| Septem leads | — | Shared | Priority | Territorial preference |
| Support | Portal, L2 | L2 + phone | Dedicated L2 | Assigned engineer |
| Beta and roadmap | — | — | Early access | Product council |
| Territory | Non-exclusive | Non-exclusive | Preferred | Exclusivity negotiable |
The list discount, the deal-registration uplift, the renewal discount and the marketing fund live in the portal, next to your actual terms — which may be negotiated above the table.Enter the portal →
The three axes
What it takes to get there and to stay there
Staying matters as much as arriving. A tier earned once and never looked at again stops meaning anything to the end customer — who is the one reading it in your proposal.
Axis 1 · Sales
Septem licence sold at list price, over 12 rolling months
The revenue thresholds for each tier are not published here. They live in the partner portal, where alongside the table you see your own trailing twelve months and what is left to reach the next tier.
Third-party hardware, civil works and installation hours do not count towards the tier. The tier is earned with Septem licence sold.
Axis 2 · Certified capability
| Axis 2 · Certified capability | Authorized | Silver | Gold | Platinum |
|---|---|---|---|---|
| Certified engineers | 1 | 2 | 4 | 6 |
| Certified sales staff | 1 | 2 | 3 | 5 |
| Commissioning | Accompanied by Septem | Autonomous | Autonomous + L1 desk | Autonomous + L1 24/7 |
| Demo room | — | Portable (demo case) | Fixed | Fixed + lab |
Axis 3 · Generated demand
| Axis 3 · Generated demand | Authorized | Silver | Gold | Platinum |
|---|---|---|---|---|
| Presentations per month (new customer) | 2 | 4 | 8 | 12 |
| On-site demos per month | — | 1 | 2 | 4 |
| Events per year | — | 1 (attended) | 2 (1 hosted) | 4 (2 hosted) |
| Marketing campaigns per year | — | 2 | 4 | 6 + joint plan |
Presentations and demos are counted from the CRM — opportunity, contact and date; campaigns, with the published piece and its reach; events, with the attendee register.
The rules
How you move up and how you move down
Published in full, including the part that doesn't favor us. A channel program whose demotion rules only surface when they're applied to you isn't a program: it's a surprise.
- 01
Reviewed twice a year
January 1 and July 1, over a rolling 12 months. No tier is decided on a single quarter, good or bad.
- 02
Moving up requires all three axes
Two out of three isn't enough. It's the hardest rule and the one that keeps the tier worth anything.
- 03
Provisional promotion
A partner meeting sales and certification but short on generated demand enters the new tier provisionally for one quarter, already at the new discount. If the quarter closes short, they return with no penalty and no retroactive charge.
- 04
Renewals count at 50%
They're paid in full; tiers are earned hunting, not administering the installed base.
- 05
Demotion
Missing the quarterly floor two quarters running opens one quarter of review with a signed recovery plan. If it isn't recovered, the partner drops one tier. Never two at once, and never without prior written notice.
- 06
Deal registration
90 days of exclusivity, renewable for 60 with documented progress — a visit, a proof of concept or a delivered quote. Without progress, the opportunity is released.
Why your margin doesn't erode
We never charge per user
Most platforms in this space charge per named user. That has a consequence you feel by year three: when your customer adds people, you earn nothing and your proposal gets more expensive on its own. Septem is priced per monitored unit — camera, asset, gas point — so growth is a sale of yours, not a tax.
Your customer can onboard the whole operation without the price changing.
When what's monitored grows, the license grows and you earn the margin on that growth.
List price is the same across the four tiers: nobody undercuts you with the same product.
A single edition. There's no cut-down version forcing you to sell the expensive one to make it work.
Apply to the program
Tell us what market you serve and what you deploy today. We review the application and reply with your entry tier and what it takes to reach the next one.
Send applicationEvery application enters as Authorized and stays inactive until the agreement is signed.